Therapy wanted to acknowledge the changes and challenges of the pandemic by designing Limited Edition labels and posters for fresh vintages of their popular blended wines — Ego and Sip. We center on the average person and shine a light on the thoughts and feelings racing through their minds and frame them inside a crystal ball alluding to the uncertainty of what the future holds. Key pandemic dates and wine details place these limited edition designs at a turning point in history and help us remember that whatever the future brings, we wouldn’t have gotten there without all those on the front line keeping the world turning.