a little ego or a freudian sip
sectorFood & Drink
projectLimited Edition Therapy Labels
servicesdesign / packaging
Therapy wanted to acknowledge the changes and challenges of the pandemic by designing Limited Edition labels and posters for fresh vintages of their popular blended wines — Ego and Sip. We center on the average person and shine a light on the thoughts and feelings racing through their minds and frame them inside a crystal ball alluding to the uncertainty of what the future holds. Key pandemic dates and wine details place these limited edition designs at a turning point in history and help us remember that whatever the future brings, we wouldn’t have gotten there without all those on the front line keeping the world turning.
Should you wish to sample these superb limited edition wines—which taste even better than they look—and receive copies of the posters for yourself, you are able to order through Therapy Vineyards’ website at therapyvineyards.com while supplies last.