--- title: "Royal Alexandra Hospital Foundation — anvl creative" canonical_url: "https://anvlcreative.com/work/awhf-surveying-the-silence" last_updated: "2026-06-19T11:23:43.732Z" meta: description: "ANVL built the Surveying the Silence campaign for AWHF — turning women's health survey data into a bold advocacy report that named the silence around taboo conditions." "og:description": "ANVL built the Surveying the Silence campaign for AWHF — turning women's health survey data into a bold advocacy report that named the silence around taboo conditions." "og:title": "Royal Alexandra Hospital Foundation — anvl creative" --- ## The Client**The Alberta Women's Hospital Foundation was born out of a simple, urgent observation: women's health issues in Alberta had no real voice. Launched under the Royal Alexandra Hospital Foundation, AWHF set out to change that — raising awareness and funds for conditions that affected half the population but rarely made it into the conversation.**### The Problem Women's health has a silence problem. Not because the issues aren't serious — because they're considered taboo. Conditions that affect mothers, daughters, sisters, and friends go undiscussed, underfunded, and underrepresented. AWHF's annual report needed to name that silence directly, and make it impossible to ignore.
Industry
Non-Profit & Healthcare Services
Services
Branding, Marketing, Copywriting
Year
2022
![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHF_sts001.jpg)_**Surveying the Silence Book**_![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHF_sts002.jpg)_**Surveying the Silence Book**_![Surveying the Silence Book](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHFsts_007-scaled.jpg)_**Surveying the Silence Book**_### **The Thinking**## **The silence wasn't just cultural — it was measurable.** AWHF's own survey data showed that women consistently avoided discussing their health conditions, even with doctors. The insight was this: the silence itself was the story. Not the conditions, not the statistics — the fact that nobody was talking about them. If we could make people feel the weight of that silence, the data would land differently.![Surveying the Silence Social Media Graphics](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHFsts_006.1.jpg)_**Social Media Graphics**_## Quote > _"The silence around women's health isn't a gap in conversation. It's a gap in care."_![Surveying the Silence Digital Art Campaign](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHFsts_005.jpg)_**Digital Art Campaign**_![Surveying the Silence Graphic](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHF_surveryingthesilence.jpg)_**Surveying the Silence Graphic**_## **The Work** ANVL built the Surveying the Silence campaign around the concept of absence — what goes unsaid, unasked, and unaddressed. The campaign used AWHF's survey data not as a backdrop but as the centrepiece, framing each statistic as a direct consequence of silence. Every design decision reinforced the idea: white space, restrained typography, and language that asked the reader to sit with the discomfort rather than look away. ## **The Result** The report gave AWHF a campaign with a point of view — not just a data document, but a statement. It reframed women's health as a conversation everyone had a responsibility to start, positioning AWHF as the organization leading that charge in Alberta.![Surveying the Silence Posters](https://anvlcreative.com/_ipx/w_3072&f_jpeg/case-study/Surveying%20the%20Silence/AWHFsts_00101.jpg)_**Surveying the Silence Posters**_**From strategy to execution,**## _Let's get to work._[Contact Us](https://anvlcreative.com/contact)