Royal Alexandra Hospital Foundation

A Report on Gratitude

Problem

Edmonton’s premiere hospital foundation—committed to serving not only Alberta, but the north as well—has a singular focus: building better healthcare. Through various fundraising efforts they are supporting improved healthcare outcomes for hundreds of thousands of people who seek treatment at the Royal Alexandra Hospital every year. An existing client of ANVL, the client develops an annual gratitude report for the community in order to showcase these touching stories of the impact their donations have on patient care at the hospital. 

Solution

With this years brief in hand, ANVL set to work not only formalizing the theme based on the clients initial input, we designed the overall look and feel for the report. This years theme was titled “Community of Caring” and we explored the idea of community and what creates it. As the concept of many distinct pieces coming together developed, we integrated that idea into multicoloured dots coming together to form a heart. Special consideration was put into how it would be delivered online via a website, social media, and ads—but also in print format through a physical booklet distributed through the hospital. The website afforded us the ability to incorporate scrolling animations to impart a sense of movement and communicate the feeling of a community being formed.

Impact

Every year the report continues to be warmly received and greatly appreciated by donors and foundation facilitators alike, further inspiring the team to push the envelope and see how it can be improved and “outdone” next year. ANVL has been honoured to design and develop these reports every year and plans to do so for years to come.

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