York Construction

Build A Better Building

Problem

The client has been an Edmonton family-owned institution in commercial and industrial real estate for over 40 years. With a number of their own construction projects in the pipeline, the client decided it was time to start up their own construction company to not only handle these projects, but other third-party projects to which their extensive real estate expertise could add value. They reached out to ANVL with tight deadlines for help.

Solution

Having pre-existing knowledge of the client having managed and worked with the York Realty brand for a number of years, we were well aware of their tastes, preferences, turnaround times, and most importantly expectations. Our team got to work designing a brand system that would be unique enough to stand on its own in a broader marketplace, while also be familiar enough to work cohesively when placed next to the existing York Realty brand. In our conversations with the client, we were able to determine their key differentiating factors and decided that a website paired with a strong B2B social media presence were the key vehicles to communicate those factors. The client agreed and asked the project be completed in time to announce it at a large brokerage event they were hosting. View the site at york-construction.ca

Impact

We made sure to deliver—ANVL launched the brand and the website ahead of schedule and was even able to provide additional design assistance to the client ahead of the event. Having being well received in the local community, York Construction continues to grow and win bids on projects—not only in Alberta, but across Western Canada.

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