York+

One Brand For All

Problem

With York’s new sister company, York Construction, up and running, the client team were devising a new bold service offering. They looked to position York as the only service a client or broker requires when purchasing, leasing, managing, or building light-industrial real estate. They then came to ANVL for the best way to communicate this offering to the industry. 

Solution

Through discussions with the client and reviewing each service in the offering, we determined that the this was a full-service ecosystem that could be branded in its own right—not standing on it’s own or having it’s own website, but living within the current York Realty and York Construction brands as a value add for both sets of customers. With approval on this direction, we set about developing the name for the offering along with designing the look and feel of the this programs brand identity.

Impact

The development and launch of the York+ program provides a way for York to better communicate the extensive value and broad service offering their able to bring to the their partners in all aspects of commercial and industrial real estate. This enables them to share their extensive experience with their customers and help grow the local real estate community as a whole.

<
<
back to work
>
>
work with us