Epic Food+Drink

Are you EPICurious?

Problem

New to the Edmonton restaurant scene with a novel concept, the client had already gone through an initial internal rebrand when they approached ANVL. Having recently changed their business model from leasing kitchen space to Chefs, to becoming a full fledged restaurant with Chef’s in Residence—while also in the process of opening an expanded second location on Whyte Ave—they were looking to further their initial brand development in order to better tell their story. All this came with the deadline of the restaurant reopening only weeks away.

Solution

Through ANVL’s discovery process, it became apparent that customer education would be at the forefront of our strategy. The Chef’s in Residence is an entirely new concept on the Edmonton food scene, so effectively communicating the brand story to the public was essential to Epic’s success. We were able to achieve this by using a variety of mediums such as a long form brand video, introductory videos of each Chef in Residence, a strategically designed menu system, and a marketing campaign that would catch somebody’s attention and create brand intrigue. In addition, as ANVL always does when entering a brand that is already in progress or a rebrand, we performed an audit on all aspects of the brand and materials and made any necessary updates alongside the Epic team.

Impact

The launch went off without a hitch with all messaging and materials in place for the reopening. The team at Epic, provided with the right brand strategy and tools from ANVL, continue to execute the brand vision and initiatives on a consistent basis with great success. While construction has delayed the secondary locations opening, the teams at ANVL and EPIC continue to plan and design the next phase and launch of this brand extension.

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